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  • Writer's pictureDanielle


The designer and seamstress of Danielle Sykes Bridal Designs... learn more about me.

What better way to start off my new blog than by saying hello and telling you a little more about me.

So I’m Danielle, and I have worked in the bridal industry for over a decade now. I am that typical little girl who loved Cinderella and when asked what I wanted to be when I grow up, always replied with “I’m going to make wedding dresses!” And here I am!

At school I was a bit of a nerd and actually still really enjoy learning. My favourite subjects were of course Art and Textiles which I excelled in. As well working with fabrics, I actually loved painting and often considered focusing on becoming an artist instead. When I was introduced to the designer Alexander McQueen however, I knew my fate was sealed and would have to follow the design route. I then secured a little job in a bridal boutique when I was 15 and quickly knew there was no going back for me; the bridal industry was where I had to be.

I studied Fashion Design at Nottingham Trent University, and thoroughly enjoyed my course, especially learning about pattern drafting as I already knew the basics of sewing. My mum taught me how to sew and would always create incredible costumes for me for school plays and theme days etc. After graduating I completed a six month internship in a bridal couture house in Nottingham before returning home to Doncaster, where I now have my home studio.

While trying to figure out exactly what my career would look like, I created The Principium Collection as a follow on from my degree collection. Sadly however it has remained in storage ever since. I didn’t realise it at the time but was battling with bad anxiety and depression resulting in the collection not been up to my usual perfectionist standard. At the time I thought it to be massive failure but realise now how much I learned and grew from the whole process.

Be Bold, Be Beautiful, Be Envied... luxury bridal boutique in Doncaster.

Whilst finishing my degree and many, many years after I worked at Be Envied Bridal Boutique, eventually becoming Manager. Be Envied was a home away from home for me and will always have a special place in my heart. I gained another family from working there and gained valuable insight into what brides really want from their wedding dress.

Deciding to leave the boutique was the hardest and scariest decision I have ever made. The lockdown in 2020 gave me a lot of time to think and re-evaluate what I wanted to achieve in life. So, with the help of my incredible partner James

I came up with a plan. Considering all the options, pros and cons, I finally made the leap to become full-time self employed and launch my debut bridal collection in the spring of 2021.

Behind the brand of Danielle Sykes Bridal Designs is myself, the designer and manufacturer and James, merchandise manager and all round super hero.

Now I am on this incredible new journey and loving every minute of it. (Well almost every minute, sometimes it’s super stressful and I just need to sleep!)

Wish me luck.

All the best, Danielle 🖤

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Unknown member
Oct 29, 2021

Amazing Danielle. what more can I say? I hope you believe in yourself now as much as I believed in you! I cannot wait to see what amazing designs you come up with next. love ya loads, JA 💐

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